Jul 01, 2016
There's nothing more inspiring than a glimpse behind the scenes of a photoshoot. We recently shot our new bath and beach towel collections in the Hamptons, one of Carolina’s favorite places to vacation.
Feb 26, 2016
Learn more about Carolina, the designer behind Caro Home. From her artistic childhood to her early beginnings designing textiles in Buenos Aires and New York...
Can you describe your childhood in Argentina?
I grew up in Buenos Aires with my parents and sister. I have very fond memories of my childhood. I come from a nurturing family with parents that were very involved in my creative development.
Your father was an architect. How did he influence your love of design?
I deeply admired my father and always wanted to work with him. As a child, when I visited him at his office, he would give me design projects laying out and drawing tile patterns. All along the way, he guided me. When it was time for me to decide what to study in college, he encouraged me to pursue textiles.
You’ve always had a penchant for business; tell us about your first entrepreneurial endeavor.
When I was in college, my father had a friend in the textile industry. I frequently visited their shop, where I fell in love with all the fabrics; I was so inspired by all the interesting and cutting edge textiles, one of which was lycra. It was at the same time, I couldn’t find any bathing suits I liked, so I decided to design and sell my own swimwear collection.
It wasn't easy though. Argentina was going through a recession, my vendors would often go from having lots of fabric choices to having six. I still had to come up with creative ways to offer my customers new pieces, so I created patterns by combining the different colors I had.
Since my family was not in the the textile industry, I had to navigate the business by myself. I made a lot of mistakes early on, but learned so much. I’ve really been through it all.
How did you start your design career?
At 19, I started as an Design Assistant, designing apparel for different brands. I did everything from counting buttons to sketching. I then accepted a position at a family-owned textile company for five years. After only a couple years there, I was head of the entire design division for home and fashion.
After establishing a career in Buenos Aires, In 2000, you and your husband Andres moved to New York City. What were the challenges of making such a life-changing decision?
We moved to New York thinking it would be a one-year project, and it turned into more than 15 years. It was a very tough start; our first year we went through the collapse of the Argentinian economy and 9/11. It was difficult to get sponsorships and visas because it was a politically delicate time, but Andres was a fighter and was not going to quit, so we kept working hard.
What was your first design position in the U.S.?
After 2 years in New York, I accepted the most amazing design position at Karsten, a Brazilian textile company. That was my favorite job; they shaped my aesthetic and ability to design products. I spent a lot of time at the factory with their technicians. I learned the principles of weaving and my focus became designing product that were different from what I was seeing.
Coming from the South American market, designing for the American market was difficult. It was hard to know what American consumers wanted, so I designed what I liked. I never followed any rules.
You are recognized throughout the industry for your design; how did you develop this following?
I was very lucky to have found people along the way who embraced me and opened doors for me. The buyers I have worked with were and are very willing to try new things. They challenged me to be a better designer and through them, I developed a following in the industry. I've encountered so many good people that have been a very big part of my career.
Sep 10, 2015
Meet Carolina Feinstein, mother, designer and co-founder of Caro Home.
Since her childhood in Argentina, design has been an essential part of Carolina's life. And like many of us, she balances both work life and family. Read on, as Carolina shares her approach on motherhood, design and running a company - and how those passions come together.
Where do you find inspiration?
I get inspiration from many difference places, there's never just one recipe for creativity. It also depends on the moment, the best ideas come from being out in the world. It could be on an overseas trip, walking along a street, or sitting on a beach. Often, I am the most creatively open at the beach.
Your twins, Thomas and Camila are a huge inspiration for you. Tell us more...
I love watching and listening to Camila appreciate beauty. She likes all the same things that I am inspired by. When I'm working, she likes to pick colors and yarns with me. And Thomas always wants to be a part of everything, too. He recently created an office space next to mine so he can "work" with me. He says, "Mommy, we have too much to do!"
How has motherhood influenced how you've built your company?
When the twins turned one, it became very hard to balance work and motherhood. I was spread too thin. I was also at a point in my career where I needed to be original and find a new voice. I wanted to create an environment at Caro Home where people can come to work and be happy about what they do, from our in-house team to the factories we work with. The only way to create a business is to have mutual respect and form relationships. I care about the people I work with and they care about me.
Building an amazing team that supports this vision is the key to moving forward, otherwise, it would be impossible. We wake up wanting to do our best and then we make it happen. We need to create everyday and don't have time to put ideas on the back burner because we are in a business that is constantly evolving.
You have had a very successful design career. Since starting Caro Home, how has your design evolved?
I live a very dynamic life that influences my design. I am constantly evolving and perfecting our vision.
I've become known for innovation and find myself always trying new things, like fresh new color palettes or new textures. I'm always pushing the looms to see what we can do naturally when we design our textiles. I like to take ideas from different places and give them a twist. I love textures that are inspired by different weaves, scale and color. This is where we excel and is our signature.
In addition to your main collection, you are also designing a brand for kids, Caro Kids. Tell us more...
As a mom, I wanted to design products for kids that will grow along with them. I like calm design, especially for the bathroom since it's such a soothing place. With that in mind, we designed color palettes that support that philosophy - it's beautiful to the eye. We are very careful when we develop color. We have pinks, but they are fresh and different. Kids will love the product and parents will, too.
Which product are you most excited about launching?
I love our stripes and unique textures. They are signature to Caro Home. I want us to be the destination for home textiles.
What has been the most rewarding part about starting your own company?
Being able to create our brand and voice. I wouldn't change anything. It's amazing what we've accomplished in a short period of time, and there is so much more to do. The sky is the limit!
Stay tuned for Part II of our interview with Carolina, where we will hear about her early years in Argentina and her design career in New York City.